Course unit title

Advanced Marketing Management

Course unit code

MNP614

Type of course unit (compulsory,optional)

Compulsory

Level of course unit (according to

EQF: first cycle Bachelor, second cycle Master)

The Second cycle of Master Degree Program

Year of study when the course unit is delivered

(if applicable)

2020-2021

Semester/trimester when the course unit is delivered

The First Semester of Master Study

Number of ECTS credits allocated

3 Credits (4.8 ECTS)

Name of lecturer(s)
  1. Dr. Sri Hartini, SE.,M.Si
  2. Prof. Dr. Sri Wahjuni Astuti, SE., MS

Learning outcomes of the course unit

Students are expected to be able to analyze and synthesize various marketing concepts and theories including: market analysis (customer and competitor analysis), building value, marketing relation, branding, pricing, marketing communication and postmodern marketing.

Mode of delivery (face-to-face,distance learning)

face-to-face

Prerequisites and co-requisites (if applicable)

-

Course content

This course is designed for undergraduate students in the form of class presentations and discussions, group and individual assignments related to theories, concepts, phenomena and problems of marketing management. As an advanced subject level, students are expected to take up the basic concepts and theories at the previous level. Topics of discussion in 14 effective meetings will discuss the theories and research results of international journal articles as well as other references that relevant to the subject matter. The main topics of this course are market analysis, customer value, relationship marketing, product branding, pricing, marketing communication, and marketing performance.

Recommended or required

Reading and other learning resources/tools

Best, Roger J. (2014). Market-Based Management. Strategies for Growing Customer Value and Profitability. Sixth edition. Pearson.

Planned learning activities and teaching methods

Lectures, Discussions, Exercises, Assignments

Language of instruction

Indonesian

Assessment methods and criteria

Midterm exam (30%), final exam (30%), discussion (15%), group assignments (10%), individual assignments (15%)