Course unit title

Integrated Marketing Communication

Course unit code

MNP604

Type of course unit (compulsory,optional)

Optional

Level of course unit (according to

EQF: first cycle Bachelor, second cycle Master)

The Second cycle of Master Degree Program

Year of study when the course unit is delivered

(if applicable)

2020-2021

Semester/trimester when the course unit is delivered

The First Semester of Master Study

Number of ECTS credits allocated

3 Credits (4.8 ECTS)

Name of lecturer(s)
  1. Dr. Gancar C. Premananto, SE.,M.Si
  2. Sony Kusumasondjaja, SE.,M.Com.,Ph.D

Learning outcomes of the course unit

After completing the Integrated Marketing Communication course, students are expected to:

- explain the basic concepts of integrated marketing communication and its tools

- design and implement an effective integrated marketing communication strategy

- analyze and provide solutions to organizational problems related to integrated marketing communications.

Mode of delivery (face-to-face,distance learning)

face-to-face

Prerequisites and co-requisites (if applicable)

-

Course content

The Integrated Marketing Communication course discusses how marketing communication strategies are implemented by companies in an integrated manner by combining various marketing communication tools. The topics presented in this course include the basic concepts of marketing communication, the formation of consumer behavior, media planning, and a discussion of marketing communication tools for instance advertisements, sales promotions, sponsorships, events, and others

Recommended or required

Reading and other learning resources/tools

Clow, Kenneth E. and Donald Baack. (2012). Integrated Advertising, Promotion,and Marketing Communications. 5th  Edition. Prentice Hall

Planned learning activities and teaching methods

Lectures, Discussions, Exercises, Assignments

Language of instruction

Indonesian

Assessment methods and criteria

Midterm exam (50%), final exam (50%),