Islamic Marketing Management

Course unit title

Islamic Marketing Management

Course unit code

MNP204

Type of course unit (compulsory, optional)

Compulsory

Level of course unit (according to

EQF: first cycle Bachelor, second cycle Master)

Year of study when the course unit is delivered

(if applicable)

Semester/trimester when the course unit is delivered

 3

Number of ECTS credits allocated

Name of lecturer(s)

Course coordinator: Dr. Ririn Tri Ratnasari, SE., Msi.

   Lecturers :

1.       Dr. Ari Prasetyo, SE., MSi.

2.       Dr. Achsania Hendratmi, SE., MSi.

3.       Fatin Fadhilah Hasib, SE., Msi

Learning outcomes of the course unit

The purpose of this course is to educate students to be able to explain the basics of sharia marketing, explain the principles of shariah business, explain consumer behavior in the perspective of economics, explain the values of sharia in building a business, explain the nature of the Prophet SAW in managing business, explain the ethics of facing competition, explain the implementation of strategies, tactics and values in sharia marketing to gain mindshare, market share, heartshare, customer loyalty and trust, manage human resources, handle complaints and servicer recovery, improve service quality and productivity as well as international marketing.

Mode of delivery (face-to-face, distance learning)

face-to-face, distance learning

Prerequisites and co-requisites (if applicable)

Course content

This course provides knowledge about the basic basic concepts of sharia marketing management that can be applied in sharia business marketing management. The material that will be given includes the basic concepts and philosophies of sharia marketing management, techniques for designing marketing plans for sharia businesses, and Muslim consumer behavior

Recommended or required

reading and other learning resources/tools

-       Ratnasari, Ririn Tri. 2021. Dasar-dasar Pemasaran Islam. Airlangga University Press. Universitas Airlangga (RR)

-       Kotler, Philip dan Kevin Lane Keller. 2016. Marketing Management. (PK)

-       Sula, Syakir dan Hermawan Kartajaya. 2006. Syariah Marketing. (SS)

-       A. A. Islahi. 1997. Konsepsi Ekonomi Ibnu Taimiyah. (AA)

-       Afzalurrahman. 1997. Muhammad Sebagai Seorang Pedagang. (A)

Planned learning activities and teaching methods

Lecture and discussion

Language of instruction

Indonesian

Assessment methods and criteria

Mid exam (35%), final exam (35%), assignment (20%), Soft Skill (10%)