Course unit title

Islamic Marketing Management

Course unit code

EKS801

Type of course unit (compulsory, optional)

Optional

Level of course unit (according to EQF: first cycle Bachelor, second cycle Master)

Third cycle Doctoral

Year of study when the course unit is delivered (if applicable)

Year 2

Semester/trimester when the course unit is delivered

3

Number of credits allocated

3.2

Name of lecturer(s)
  1. Dr. Ririn Tri Ratnasari
  2. Dr. Gancar Chandra Premananto,SE, M.Si.
  3. Dr.M. Syakir Sula, MA.

Learning outcomes of the course unit

After taking this course, students are expected to be able to: explain and criticize basic philosophies, concepts, models, and values in sharia marketing, design strategic plans and marketing based on values, Muslim consumer research, individual and business consumer behavior, segmentation, targeting and positioning. , competition analysis, product (including service) & brand policy, pricing policy, distribution policy, salespeople, and logistics, integrated marketing communication policy, international marketing, marketing management and control.

Mode of delivery (face-to-face, distance learning)

Face-to-face

Prerequisites and co-requisites (if applicable)

-

Course content

This course discusses the theory and practice of marketing and business from the point of view of Islamic sharia. This course is a development of the Marketing Management course, with a critical study carried out to adapt it to sharia values. This course is also intended to develop knowledge and understanding as well as critical thinking skills for students regarding the characteristics, principles, and values in marketing activities based on sharia and the implementation of sharia marketing for various business activities.

Recommended or required

reading and other learning resources/tools
  1. Sula,  Syakir dan Hermawan Kartajaya. 2006. Syariah Marketing. (SS)
  2. A. A. Islahi. 1997. Konsepsi Ekonomi Ibnu Taimiyah. (AA)
  3. Afzalurrahman. 1997. Muhammad Sebagai Seorang Pedagang. (A)
  4. Muhammad Muflih. 2006. Konsumen dalam Perspektif  Ilmu Ekonomi Islam. (MM)

Planned learning activities and teaching methods

Lecturer, Discussion

Language of instruction

Bahasa and English

Assessment methods and criteria

Written exam